{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While the majority of deluxe brands drive direct exposure via social media advertising and marketing, celeb collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major items haven't changed a lot in years; it does not have TikTok, and doesn't give c